DNA Memorial Care
I was hired by Seattle agency DNA to create a stills and motion library for their healthcare client Memorial Care. The motion was for a 30 sec TV spot and the stills for out of home ads.
People are not robots, they need time to connect and be real in a scene so I strive to create space for spontaneity to occur. This becomes even more important when you have talent that are not professional models as we did for this shoot and the results were fantastic!